You Got it.
Charlotte Commercial Photography and Videography for Companies That Refuse to Blend In
Like yours.
In a World Full of Stock Photos, AI Content, and Forgettable Campaigns, the Brands that Invest in the Real Deal Are the Ones People Actually Remember.
Your marketing imagery is either helping or hurting your brand. We’re here to help it.
For more than a decade, Fay and Company has provided hundreds of commercial clients with creative direction, strategic thinking, and production-quality photos and videos that drive your business forward.
We’re lean, creative, and laser-focused on making your brand look like a million bucks — whether or not the budget is.
We work with partners who want commercial-quality imagery without the commercial-agency overhead.
Healthcare systems | Real estate companies | Consumer product brands | Professional services firms | Hospitality and lifestyle brands | Franchise businesses | [Your industry here]
When your photography and videography come from the same creative lead, your content looks like it was built for a purpose… because it was.
Most commercial clients add video to their projects because having both under one roof saves time, reduces cost, and means everything you publish actually looks like it belongs together.
One studio for photo and video
Why book Fay & Company for your Charlotte commercial photography?
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As a small commercial photography studio in Charlotte, our work is fast, friendly, and refreshingly innovative.
Creative direction is part of the package. Every project starts with strategy: locations, shot lists, styling direction, and a clear sense of purpose for the final product. We’re hands-on through the whole process, so nothing slips through the cracks.
Nimble team, creative dreams
We’ve delivered commercial photography and videography for national brands, including Google Cloud, Novant Health, Atrium Health, and major commercial real estate groups. (And yes, we can travel anywhere.)
That means we understand the standards, timelines, and expectations that larger brands require — and apply them to every project, big or small.
Years of national experience
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Every commercial project includes a dedicated planning phase, on-set creative direction, and professionally edited, campaign-ready deliverables.
We also accommodate retainer arrangements for brands with ongoing content needs.
Testimonial videos, brand films, B-roll packages, and campaign video for companies that need their story told in motion. Polished, strategic, and built for use across platforms.
On-location photography that puts your properties, spaces, or services in context. We've shot commercial real estate, hospitality, and lifestyle brands across the Carolinas and beyond.
High-quality imagery for campaigns, packaging, e-commerce, and marketing collateral. Built to perform wherever your brand lives — print, digital, or both.
Commercial Clients we've servied
food & beverage
lifestyle
E-Commerce
ALL
E-Commerce
Food & Beverage
E-Commerce
Lifestyle
Lifestyle
Lifestyle
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
Food & Beverage
Food & Beverage
Food & Beverage
Food & Beverage
Food & Beverage
Lifestyle
Lifestyle
Lifestyle
Lifestyle
Lifestyle
What our commercial clients say
Julia makes the entire process fun and effortless. From the start, she puts together an inspiring mood board that reflects your brand, bringing innovative ideas and a clear plan for the photo session. Julia has an incredible talent for making you feel confident and comfortable, and it shines through in the photos."
"Working with this team is a breeze!
and helped create the successful business we have today."
"Our brand photos have truly elevated our presence online
As a business owner who works with clients virtually, I knew photos were so important to have done so clients can put a face and have a connection with who they are communicating with! We hired Fay and Co and it has been one of the best decisions we have done for our business! We have used our photos all over our website, social media, business cards, etc
"The investment has been WELL worth it
How is commercial photography different from brand or corporate photography?
Commercial photography is imagery created specifically for advertising, marketing campaigns, product launches, and licensing for bigger companies and brands. It's distinct from brand photography (which focuses on small businesses) and corporate photography (which focuses on teams and headshots).
If you need images that sell a product, showcase a property, or anchor a campaign, that's commercial photography — and it's where we do some of our most exciting work.
What types of commercial photography do you offer in Charlotte?
We’ve completed a wide range of commercial projects: product photography, lifestyle and advertising campaigns, real estate and property photography, corporate storytelling, testimonial video, you name it.
We’ve worked with hundreds of brands across industries, from healthcare and real estate to consumer products and professional services. While many of our clients are local to us here in Charlotte, we also travel regularly for commercial content.
Bottom line: if it needs to look polished and perform in a marketing context, we can shoot it. Tell us what you've got, and we'll tell you if we're the right fit.
Why hire a smaller creative team instead of a large production agency?
Because you don't always need a crew of fifteen, a drone operator, and a catering budget to get exceptional commercial imagery. What you do need is a photographer who leads with creative direction, brings a fresh perspective, and actually cares how the final images perform for your brand.
We work with companies that know a smaller, more agile team can outshoot a bloated production when the concept is sharp and the execution is tight. That said, we're also honest: if your project calls for a full agency production team, we'll tell you.
Do you travel for commercial photography projects outside of Charlotte?
Yes, regularly. We have clients across the region and beyond who bring us in for campaigns, property shoots, and on-location projects both domestically and internationally. If your project is outside Charlotte, we’re not precious about packing a bag. Get in touch with your project details, and we'll work out the logistics together.
How does pricing work for commercial photography?
Commercial projects are scoped and priced individually based on deliverables, usage rights, shoot duration, and location. There's no one-size-fits-all number here (and anyone who gives you one before they've heard your brief probably isn't thinking hard enough about your project).
Our commercial clients typically invest starting around $1,500+ for a smaller shoot and $4,500+ for larger projects. For a realistic picture of what you can expect, let’s have a conversation about what you need, and we’ll go from there.
Yes — and having both under one roof is a bigger deal than most clients realize, until they've tried to coordinate two separate vendors on the same shoot. We offer commercial photography alongside video content, including B-roll, testimonial videos, and campaign-style video for brands that need their still and motion content to mesh well together.
How does the process work?
Share your project brief through our contact form, and we’ll follow up to arrange a conversation about your goals, your audience, and how the images will be used. From there, we handle creative direction, location scouting, and shot list development, so shoot day is strategic from start to finish. You’ll receive your edited, campaign-ready deliverables within our agreed-upon timeline. If you have ongoing content needs, we’re happy to discuss an appropriate retainer.
Most commercial projects need about three to four weeks of lead time, though we can move faster when needed. Let us know upfront what kind of timeline you’re looking to follow, and we’ll see if we can accommodate.
Your Competition is out there with stock photos and a prayer...
When you invest in high-quality commercial photography, you don't just look more credible. You close more business, attract better clients, and build the kind of brand recognition that compounds over time.